Friday, June 8

SellinG

I'm here to talk about advertisement.

Recently, one commercial caught my utmost attention. Seldom does light-hearted ideas come off as sophiscated. And often smart commercial might take a longer time to understand-not as direct. But this commercial was able to do it. Have you seen the Whatever commercial? That is not it. The airline Cathay Pacific Airways latest commercial is good!!!! Real good. Its the little thing that moves you.

Yah, its a rather long tagline and did not follow the "Rules" of what a tag-line should be. Not more than 5 to 6 words. No you, I , they etc. But everyone gets it. Its that simple really.

Spoke to someone from Moove Media on Thursday. It was me and him for about 10 minutes and honestly, I thought I will die from awkward silence and nervousness. But my keen interest in adv and his vast knowledge of adv broke the ice. From Media owner to PR to Nokia bus-concept shops and 3D display on bus... It was a great conversation and I asked tons of questions! Sometimes, I feel the only way to have a conversation with a stranger is to ask a lot of question. And often this became the handicap when I get to know someone better. My questions get lesser, and they thght my interest follows too. *sighz, Not true lor.

Oh, din get through this event interview. A blow to my confidence? Duhz. But xiang kai le las. *)

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